Fractional eCommerce Architect
Your commerce stack is broken.
Let's fix it.
I help Shopify Plus merchants, NetSuite-powered brands, and agencies untangle broken integrations, ship migrations, and embed AI where it actually moves revenue — without a $250K agency retainer.
- Years architecting eCom
- 10+ YRS
- Integrations shipped
- 150+ INTEGRATIONS
- Platforms certified
- 5 PLATFORMS
Certified on · shipping with
- Shopify Plus
- NetSuite
- Celigo
- Klaviyo
- Magento
- Adobe Commerce
- Gorgias
- Recharge
// services
Four ways to unbreak your stack.
Stack Audit
Two weeks. Every integration, queue, and data flow mapped. You get an architecture doc, risk register, and prioritized fix list.
Fixed · $4.5K – $7.5KNetSuite Integration
Shopify ↔ Celigo ↔ NetSuite order, inventory, and customer flows that survive Black Friday. No hand-offs — I ship it.
Scoped · from $18KMagento → Shopify Plus
Data migration, URL preservation, integration re-platform, launch. Done by a senior, not a junior on a Gantt chart.
Scoped · from $30KFractional Architect
Ongoing architectural oversight for your eCom team — 1 day a week embedded. I review PRs, design integrations, unblock engineers.
Retainer · from $6K/mo// recent work
What getting unstuck looks like.
Cut order-sync latency from 4h to 14 min.
Migrated Magento 2 to Shopify Plus with zero SEO loss.
Embedded architect for 5 Shopify Plus clients on retainer.
// content pillars
The four topics I go deep on.
No general eCom thought-leadership here. Just the architectural questions I actually get paid to answer.
Integrations
Shopify ↔ NetSuite ↔ Celigo ↔ Klaviyo ↔ anything. The glue that keeps revenue flowing.
Read the playbook02Migrations
Magento to Shopify Plus, headless re-platforms, multi-brand consolidations — without losing traffic.
Read the playbook03AI
Where LLMs and embeddings earn their keep: recommendations, support triage, PIM enrichment.
Read the playbook04Architecture
Composable, headless, data governance, multi-brand — decisions that cost $500K if you get them wrong.
Read the playbook// latest posts
Playbooks from the trenches.
- Integrations
The complete Shopify ↔ NetSuite architecture guide.
Every data flow, every edge case, with Celigo flow diagrams and failure recovery patterns.
18 min read - Architecture
Celigo vs. Boomi for Shopify Plus teams.
Same category, different philosophies. A side-by-side from someone who has shipped both.
12 min read - AI
Product recommendations that survive contact with production.
Embeddings + Shopify Functions without the research-lab demo theater.
14 min read
// faq
The questions buyers ask first.
Pricing, scope, how this differs from hiring an agency — the short answers. Send me the rest.
- What is a fractional eCommerce architect?
- A fractional eCommerce architect is a senior operator you engage part-time to own the technical architecture of your commerce stack — platform choice, integrations, data flows, release process — without the cost or overhead of a full-time hire or a $250K agency retainer.
- Who do you work with?
- Shopify Plus merchants between roughly $5M and $50M GMV, NetSuite-powered brands with Shopify front-ends, and agencies that need a senior Shopify Plus + NetSuite architect white-labeled into their team.
- How is this different from hiring an agency?
- No account managers, no junior engineers on your account, no discovery-phase theater. You work directly with the architect who will write the integration, review the PR, and stay on for ongoing oversight.
- Where are you based?
- Miami, Florida. I work with brands and agencies worldwide — primarily the US, Canada, and the EU — and travel for launches when it matters.
- How much does a stack audit cost?
- Fixed-fee between $4,500 and $7,500 depending on stack complexity. Two weeks of work — architecture doc, risk register, prioritized fix list, and a 90-minute walkthrough with your team.
- How long does a stack audit take?
- Two calendar weeks from kickoff. Week one is interviews and system mapping, week two is synthesis and the prioritized roadmap.
- Do you ship the integration or just design it?
- I ship it. No hand-offs to a junior team. When you hire me to build a NetSuite integration or a Magento-to-Shopify migration, the code that ends up in production is the code I wrote.
// newsletter
Ship smarter integrations.
One architectural breakdown every Friday. Shopify Plus, NetSuite, Celigo, AI. No fluff.
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