Klaviyo partner agency · 5 Plus accounts · Agency / white-label
Embedded architect oversight across 5 Shopify Plus clients.
A Klaviyo partner agency was winning Shopify Plus work they couldn't confidently deliver on the architecture side. We embedded as the white-labeled senior architect across five of their accounts.
FractionalAgencyShopify PlusKlaviyo
3×
Client ship velocity
5
Plus accounts covered
0
Post-launch escalations · 2 quarters
// problem
What was breaking.
- Agency was selling Shopify Plus engagements but architecturally relying on mid-level engineers.
- Client churn was driven by post-launch stability — not acquisition or creative work.
- Every migration and NetSuite integration was a crunch because nobody senior was reviewing the design.
// approach
What we did.
- Dedicated one-day-a-week retainer with the agency, confidential across all five client accounts.
- Standing architecture review embedded in the agency's own standup rhythm.
- Authored four internal playbooks for the agency team (NetSuite integration, migration cutover, Shopify Functions, Klaviyo event schema).
- Joined pre-sale calls for enterprise prospects as 'architect on the engagement.'
// outcomes
What changed.
- Ship velocity
- 3× improvement on multi-integration projects, measured week-to-ship.
- Post-launch escalations
- Zero architectural escalations across two consecutive quarters.
- Pipeline
- Agency closed two enterprise deals citing 'senior architect on the engagement.'
// stack
- Shopify Plus (×5 accounts)
- Klaviyo
- NetSuite (2 of 5 accounts)
- Celigo
- Notion (agency playbooks)
“We stopped losing renewals over architecture. The audit / retainer / white-label model was the unlock.”