// miami
Shopify Plus + NetSuite consultant, Miami.
Senior fractional architect for South Florida brands and the LATAM cross-border corridor. Fixed-fee audits, scoped integrations, white-label retainers for Miami agencies. In-person when it matters.
// why miami
Why the practice is here.
Cross-border LATAM commerce
Miami is the US hinge for Latin American eCommerce — multi-currency, cross-border fulfillment, LATAM tax + duties. A specialty most domestic US consultants don't touch.
Beauty, outdoor, DTC food
Strong local verticals. My case studies lean these directions and I know the operators and 3PLs inside South Florida.
In-person when it matters
Pre-launch weeks and post-incident reviews are better in a room. Miami-Dade, Broward, Palm Beach are drive-to. The rest is Zoom and Slack.
// miami landscape
How I fit next to the Miami agency scene.
A fair, factual read. Agencies and fractional consultants solve different problems — most growing brands need both.
Full-service agency (Miami)
Best for brands that need creative + dev + paid media bundled. Pricing: $15K–$40K/mo retainer, junior-heavy delivery. Examples: Absolute Web, Netalico.
National Plus agency
Best for enterprise multi-brand work. Pricing: $250K+ project + retainer. Examples: Barrel, ECP.
EcomOps (fractional)
Best for brands that have engineering but need senior architecture. Pricing: $4.5K–$7.5K audit, $6K–$18K/mo retainer. Senior-only delivery.
// faq
Questions from Miami merchants.
- Are you available for in-person work in Miami?
- Yes. For South Florida clients I'm on-site for kickoff, pre-launch weeks, and any live incident. Weekly sessions are usually remote because that's where most of your team is too.
- Do you work with Miami agencies as a white-label architect?
- Yes — this is roughly a third of my retainer book. See the For Agencies page for details. Standard NDA + no-compete for your client list.
- Do you do LATAM-facing eCommerce specifically?
- Yes. Multi-currency storefronts, cross-border shipping, duties management (Zonos / Easyship), and NetSuite configured for multi-subsidiary LATAM accounting. It's one of the reasons I moved the practice to Miami.
- How do you compare to Absolute Web, Netalico, Barrel?
- Different model. Agencies bundle creative, dev, paid media with junior-heavy delivery at $15K–$40K/mo. I'm a senior-only fractional architect at $6K–$18K/mo covering the architecture layer. Brands often use me alongside an agency handling creative and paid.
- Where exactly are you based in Miami?
- Brickell, with clients across Miami-Dade, Broward, and Palm Beach. Office meetings at my place or yours; coffee at Panther in the Design District.