Outdoor retailer · $12M GMV · Outdoor gear
Migrated Magento 2 to Shopify Plus with zero SEO loss.
An outdoor retailer on Magento 2 was facing a platform EOL deadline and a rising Adobe Commerce license. We re-platformed to Shopify Plus in 12 weeks and gained organic traffic in 90 days.
MagentoShopify PlusMigrationSEO
+31%
Organic traffic · 90d
12 wk
Kickoff to launch
0
Lost top-100 keywords
// problem
What was breaking.
- Magento 2 bills were accelerating and a major Adobe upgrade was required within 9 months.
- Previous agency had quoted a 9-month, $400K Adobe Commerce upgrade — higher than annual GMV growth.
- SEO was the revenue lifeline — the team had been terrified to move for three years.
// approach
What we did.
- Two-week audit produced a realistic 12-week re-platform plan to Shopify Plus.
- Built a 1:1 URL redirect map covering all 2,300 indexed pages, validated against GSC.
- Migrated 380K customers, 1.4M orders, and 18K product variants via staged dry-run with reconciliation.
- Rebuilt Klaviyo, 3PL (ShipStation), tax (Avalara), and the subscription integration on Shopify-native primitives.
- Cutover on a Tuesday morning with the team on-bridge; kept Magento available read-only for 30 days.
// outcomes
What changed.
- Organic traffic
- +31% 90 days post-launch versus the same window in Magento.
- Platform TCO
- Roughly -55% year-one versus the Adobe Commerce upgrade path.
- Checkout conversion
- +11% from Shopify's default checkout and accelerated payments.
// stack
- Magento 2 (source)
- Shopify Plus (target)
- Klaviyo
- Avalara
- ShipStation
- Recharge subscriptions
“We expected to lose traffic. We gained it. That basically never happens on a platform migration.”